Listen to an excerpt.
Today consumers have an extraordinary array of choices. They can shop in
stores of all sizes from giant warehouse clubs to kiosks. They can order
from catalogs featuring every type of merchandise one can imagine. And
they can go online in the comfort of their homes or offices and buy from
web sites offering merchandise from around the world.
Why should they buy from you?
To succeed in the retail marketplace of the 21st century, retail
executives and store owners must take a revolutionary approach to
managing their businesses. The status quo will no longer work.
Competition is more ferocious and consumers expect more than ever.
Retailers who don't change and adapt to meet the challenges of today's
marketplace will fail.
As one of the retailing's most outspoken and insightful experts, George
Whalin helps retailers improve their operations, better serve customers,
sell more merchandise, and deliver more dollars to the bottom line. He
also delivers entertaining, inspirational, and insightful speeches and
seminars that help retailers grow their businesses.
Based on his bestselling book, George's
Retail Success keynote is jam-packed with ideas, strategies, and
cutting-edge concepts every retailer can put to use achieving
their own success. Here's just some of what the program
covers...
- How revolutionary retailers redefine the marketplace
- How you can differentiate your store, merchandise, and service from the competition...and reap the rewards
- Why great stores need more than a great location
- A low-cost strategy that can significantly increase sales in any store regardless of size
- Why you must understand what customers think about your store, your people, and your merchandise
- Strategies, actions, and attitudes that limit retail success
- Why you should only hire nice people to work in your stores
- How a "passion for retail" separates the extraordinary from all the rest
- How to avoid the problems that have caused some of America's oldest retail companies to fail
- How to survive and thrive in any kind of economy

Retail Management Consultants
2382 Camino Vida Roble, Suite L
Carlsbad, CA 92011-1508
Toll Free: 800-766-1908
Phone: 760-431-2910
e-mail: info@whalinonretail.com
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Pilot Whalin Inc.
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