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It is more difficult than ever to capture the
attention of prospective customers and drive them into the store
to buy. Retailers know that some portion of their advertising
dollars is wasted. This high-content educational seminar will
give your members or franchisees the insights, ideas, and tools
they need to identify why those dollars are being wasted. They
will learn what they can do to get the most from their
advertising investment, attract more customers, and sell more
merchandise.
The techniques outlined in this seminar will help
retailers make better use of newspaper, magazine, direct-mail,
radio, television, and Internet advertising. Using real-world
examples, George shows what works, what doesn't, and how to
create a campaign that stands out from the thousands of
advertising messages consumers see and hear every single day.
Retailers will learn...
- New ways to maximize every advertising dollar
- The power of using just the right words to create mental images that compel customers to take action
- To put pizzazz into print advertising, web sites, and e-mail blasts through innovative use of photos, graphics, and color
- To create advertising that stands out from the competition
- How to get past the lowest price approach and reach consumers on an emotional level
- To create advertising that grabs attention and brings customers into the store to buy
The business-building concepts in this seminar can be used by any retailer regardless of size, kind of store, or advertising budget.
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Retail Management Consultants
2382 Camino Vida Roble, Suite L
Carlsbad, CA 92011-1508
Toll Free: 800-766-1908
Phone: 760-431-2910
e-mail: info@whalinonretail.com
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Pilot Whalin Inc.