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Listen to an excerpt.
The biggest marketing challenges for retailers
today are:
1. How to stand out in an overcrowded marketplace
2. How to grab customer attention
3. How to get customers into the store to buy
In this nuts-and-bolts seminar, George Whalin teaches independent and small-chain
retailers how to develop a marketing strategy that maximizes
every marketing effort. He shows them proven, cost-effective
methods for using print, radio, TV, e-mail, and direct-mail advertising and
promotions to get more customers into their stores and keep them
coming back again and again.
This seminar is not about theory. Retailers learn practical,
usable marketing ideas and tools they can put to work in their
stores to do more business.
Participants learn how to:
- Aim marketing messages directly at prospective customers
- Use direct marketing to keep regular customers coming back again and again...and buying more
- Keep new customers coming through the door every month of the year
- Develop and produce low-cost, high-impact direct marketing campaigns
- Create effective customer loyalty programs
and much, much more!
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Retail Management Consultants
2382 Camino Vida Roble, Suite L
Carlsbad, CA 92011-1508
Toll Free: 800-766-1908
Phone: 760-431-2910
e-mail: info@whalinonretail.com
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Pilot Whalin Inc.