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With the glut of advertising literally bombarding
consumers, retailers must embrace new ways of attracting
customers to their stores. This means challenging conventional
wisdom and everything they know about advertising.
In this high-impact seminar, George provides retailers with an
inside look at some common advertising misconceptions and shows
them how to use 12 powerful advertising secrets to ensure their
dollars are well spent and their advertising gets results.
Some of these tried and true advertising secrets come from such
legendary marketers as Claude Hopkins, Rosser Reeves, David
Ogilvy, Hank Seiden and John Caples. Other secrets come from the
most successful contemporary marketers including Al Reis, Seth
Godin, Roy Williams, Joseph Sugarman, and even Donald Trump.
Participants will learn...
- Insider secrets that save money and produce better ads
- Time-tested tools the world's best copywriters use to compel people to buy
- How to use the right message for every kind of media
- A little known 50-year-old advertising secret that has sold millions of dollars of merchandise--and will continue to do so
- How to get past the lowest price approach and reach consumers on an emotional level
- Why most advertising fails to get attention and how to make sure ads connect with consumers
The powerful secrets revealed in this seminar will help anyone responsible for retail advertising achieve real cost savings and measurable sales increases.
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Retail Management Consultants
2382 Camino Vida Roble, Suite L
Carlsbad, CA 92011-1508
Toll Free: 800-766-1908
Phone: 760-431-2910
e-mail: info@whalinonretail.com
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Pilot Whalin Inc.
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